The DJing community and the greater dance music scene mourns the loss of a clubbing staple today. No, Steve Aoki hasn’t hung up his record bag, but rather news has emerged that iconic turntable manufacturers Technics will be stopping production on their universally loved Technics 1200s and Technics 1210s.
In a statement re-posted on dance board Global Hardstyle, the company behind the production of the Technics turntables Panasonic announced that they would cease the manufacture of Tehcnics turntables in February next year, citing an increasing decline in sales as the motivation behind the line’s demise.
The Australian arm of Panasonic issued a similar statement today, expressing their disappointment that the brand’s 35 years-and-running legacy was to be put to bed.
“It is a sad day today but due to low sales globally in analogue turntables a decision to stop production has been made on Technics Turntables,” Panasonic spokesman Ian North explained. “For Australia this means we will receive our last shipment in March.”
inthemix | International News | Technics is dead簡単に和訳すると、
「売り上げ減少に伴いターンテーブルの生産を2010年2月末で終了する」っていう発表が”Global Hardstyle“のDJ板に載ってた。
Panasonicオーストラリアの人も「世界的にターンテーブル売れなくなってきてきついから、来年の3月で生産終了するわー残念だけどすんません」といってたしマジじゃね？
このサイトがどんなサイトなのかはよくわからんのだけど、一切ソースへのリンクが無く、ソースとして挙げられているものもただの掲示板で、伝聞「らしいよ」的な話から見て、なんつーか大いに眉唾かと。このサイトが眉唾でも元ネタがしっかりしていれば問題ないわけだけど、元ネタを遡っていくと。
「Global Hardstyleのスレッド」ってのはこれのことだろう、多分。
Global Hardstyle . トピックの表示 – RIP Technics Turntables
んで、このスレッドの元ネタはどうやらこれだ。
Just got this email from DMC NZ.
Panasonic announces Technics production to cease in February 2010
The Technics SL-1200 and Technics SL-1210 turntables have shaped the world we know today. Featured in the London Museum of Science and Technology they are regarded as a major stepping stone in how music is played and presented.
We have just heard the sad new from Panasonic (the manufacturer of Technics) that production of the world famous Technics SL-1200 and SL-1210 DJ turntables will stop at the end of February 2010. This marks the end of an era – Technics have been the industry standard for over 35 years with this turntable and the SL-1200 is synonymous with the DJ culture. It has been released and re-released over 9 times with different models and numerous other manufacturers have tried to compete with this deck, but above all, the Technics SL-1200 & Technics SL-1210 are the undisputed number one deck in the world.
どれもソースは別にない。ただ単に、「DMC NZの人が言ってたんだけどさーらしいぜ？」程度の話。
DMC New Zealand – DJ Equipment, PA Systems, Music Production Gear, Headphones, DJ Cartridges – Pioneer, Rane, Vestax, Serato, Technics, Numark, JBL, Ortofon
でもってそのDMC NZ商品の詳細ページに同じ話を貼ってる。ここがネタの大元らしい。
TECHNICS SL-1210 MK5 Direct Drive Turntable（魚拓）
We received an email from the NZ Panasonic product manager for Technics, James Petterson (who we have dealt with for many years now), on 19th November advising “I am sorry to say that the manufacture of Technics turntables will end in February (2010). A sad day!”.
長年が付き合いがあり、ニュージーランドのPanasonic担当者であるJames Pettersonがそういうメールをよこしたとのこと。
この続報は、Cnetオーストラリアに。
However, Panasonic’s Ian North has denied reports saying that he is uncertain where the rumour originated and while he is still waiting on clarification from Japan, news that sales would end in Australia was “premature”.
“We are still supplying our dealers and we still have stock coming in,” North said.
PanasonicのスポークスマンであるIan Northが「そんな話はないぜ。これからも売ってくよ」と話を否定した、とのこと。前述のJames Pettersonと合わせて、両方Panasonicの人のはずなんだけど実在してるのかどうなのかも含めて全然話が分からない。もちろん、Panasonic Australiaにも何の発表も無し。
Panasonic Australia
まぁとりあえず現状においては「殆どデマに近い」かな。
Twitterを始めとして伝聞の真偽より速報性を重んじるメディアばかりが目立つのが昨今の状況なのでリテラシは重要なのだけど、ソースを疑っていくと結局本人に聞かないとわからん所まで行くわけで、それは期待できない可能性もあるわけで、何とも微妙な話。もう少し一時フォルダを大きくして、判断留保の案件を増やした方が良いのかも知れない。
…まーそれだと速報とか何の意味もないんだけどね。
